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Polaris
Branding, Collateral
Polaris is an iconic restaurant in Atlanta that sits above the Hyatt Regency. The rotating restaurant was designed to look like a spaceship and was in need of a logo update.



Problem
After touring the building, I found that their logo didn’t match the feel of the restaurant. It was upscale, iconic, and had a mid-century modern interior where the existing logo leaned toward sci-fi.
Solution
Because Polaris is a landmark, I created a logo made of the iconic silhouette seen from Atlanta streets. The type still has a futuristic feel but is more modern, elegant, and timeless.
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