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Branding, Collateral

Polaris is an iconic restaurant in Atlanta that sits above the Hyatt Regency. The restaurant rotates, was designed to look like a spaceship, and was in need of a logo update.

After touring the building, I found that their logo didn’t match the feel of the restaurant. It was upscale, iconic, and had a mid-century modern interior where the existing logo leaned toward sci-fi.

Because Polaris is a landmark, I created a logo made of the iconic silhouette seen from Atlanta streets. The type still has a futuristic feel but is more modern, elegant, and timeless.

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