Branding, Collateral, Space Design
Blur is a mobile movie theater. The business is made out of a shipping container placed in local parks, shows classic films, and sells merchandise. The branding and business model were built from scratch.
The mobile theater shows classic movies, so the logo icon would need to be specific for the feel of the business. While the logo does connect like a film reel, it feels like a night-time viewing experience. The type is hand drawn and calls back to old film with grit and imperfections.
Here is the design and look of the shipping container business mocked up. There's a banner on the front with a specific film being shown, a hydraulic lift that lowers the screen, and a section for selling merchandise on the back.