Mirror
Branding, Collateral
This case study is for Mirror. They're a small furniture store that sells quality furniture at affordable prices. They needed a combination mark logo that balances the look of luxury while being inexpensive.
Polaris
Branding, Collateral
Polaris
Branding, Collateral
Refresh
Kitchen & Bath
Branding, Collateral
Polaris is an iconic restaurant in Atlanta that sits above the Hyatt Regency. The rotating restaurant was designed to look like a spaceship and was in need of a logo update.
Polaris is an iconic restaurant in Atlanta that sits above the Hyatt Regency. The rotating restaurant was designed to look like a spaceship and was in need of a logo update.
The logo, brand identity, and collateral were developed for this new kitchen and bath remodeling company.
Problem
Creating a logo that balances luxury and affordability. With a name like Mirror, the business needed also visually to look like
it belonged in the furniture business.
Solution
The logo icon is minimal with a dimensional quality to communicate a luxury feel while still having an approachable personality. Structure and reflection are the main messages that the icon delivers. The idea of reflections leans heavily into the uniqueness of the furniture store being called Mirror.
The type is a tracked sans serif that reads minimalism and luxury. However, taking note of brands like Warby Parker, the corners of the type are rounded to give a friendlier, more approachable feel.
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AD & SOCIAL MEDIA
