Pennington's
Books & More
A new bookstore and coffee shop with no brand identity. They needed a brand that both inspired trust felt like the store belonged in its funky but established Southside location while having their own look.
Branding, Collateral
Brief
Curated & Approachable
Pennington's owner wanted to bring a curated literary approach to his new bookstore. The idea was something that felt thoughtfully selective, like being able to select from the most loved library of your bookworm friend.
A custom logo wordmark and submark were designed to feel classic and literary but organic, imperfect, and approachable. Pennington's clientele quickly felt comfortable and familiar with the space, like it had always been there. The possum "mascot" was added to make the brand feel more southern and bring to mind a comfy, nocturnal reading experience, working well with merchandise.
